As the name indicates, the process of creating a new product for sale to
customers is known as product design. Thought this definition tends to
oversimplify, product design is actually a broad concept which encompasses a
systematic generation and development of ideas that eventually leads to the creation
of new products. Design experts work on concepts and ideas, eventually turning
them into tangible products and inventions.
Design Process: A process may be define as “a series of steps”, actions, or
operations used in making something or bringing about a desired result.
Every design team may follow a different process for product design and
development. One process, outlined by Koberg and Bagnell, describes how to turn
design ideas into products. The process flows from problem identification to
brainstorming ideas, prototype creation and eventually creating the product.
Modern product design is a planned, step-by-step, targeted, and directional creative
activity. The design process refers to the development process of the design and the
order in which the design tasks are completed. According to the arrangement of the
process, it can be divided into linear programs, parallel programs, and complex
programs. It is an organic combination of finding, analyzing, and solving problems.
Product design processes may vary according to the products such as
whether they are tangible or intangible. They also vary according to the companies
and as the different process focuses on different aspects or by combining some of
the steps into a group.
Two basic categories encompass most product designs. These are:
Demand – Pull Innovation
Demand – Pull happens when a product design can directly take advantage of an
opportunity in the market. A new design works towards solving an existing design
issue. This happens either through a new product or a variation of an existing
Invention – Push Innovation
This innovation occurs with an advancement in technology or intelligence. This is
driven through research or a creative new product design.
The objective of product design is to create a good or service with excellent
functional utility and sales appeal at an acceptable cost and within a reasonable
time, and also to create a product that will fix a problem, address a need, make a
task easier, and/or improve someone's life. The product should be produced using
high-quality, low-cost materials and methods.
If you meet some or all of these goals and you combine this with good design and
good marketing, then your product should be well received on the market.